Lots of business owners have heard that they “should” use online video to connect with prospects, communicate with clients, and make customers raving fans.
They realize they “should” create product demo videos, client testimonials, and how-to tutorials to expand their brand.
They feel they “should” hire a professional — or at least take a class — to learn how to do it right.
I’m here to help you stop “should-ing” and get going!
Why use online video? Online video has many benefits for sales, customer retention, fundraising, talent recruitment, and Search Engine Optimization (SEO). The use of internet video increases conversions, some studies say by 30% or more. It has also been shown to decrease returns and improve customer satisfaction. And if you have a YouTube channel and embed your videos in your website, your site will show up higher in search results than ones that don’t.
There are three basic themes particularly well suited for online video, and they have a specific order in a sales funnel:
- Who Are We? The Profile Video (60 seconds or less): This video gives an overview and establishes the identity of the company. The best profile videos give a prospect an idea of what it might feel like to work with you. It’s not about image – it’s more like culture and your WHY (and why a customer will love you for it). Continue reading “3 Online Video Themes for Your Sales Funnel”