Whitney Hahn, Digital Bard, is a presenter at the 6th annual New Media & Technology Conference (Fred NMT 2014).

Lots of business owners have heard that they “should” use online video to connect with prospects, communicate with clients, and make customers raving fans.

They realize they “should” create product demo videos, client testimonials, and how-to tutorials to expand their brand.

They feel they “should” hire a professional — or at least take a class — to learn how to do it right.

I’m here to help you stop “should-ing” and get going!

Why use online video? Online video has many benefits for sales, customer retention, fundraising, talent recruitment, and Search Engine Optimization (SEO). The use of internet video increases conversions, some studies say by 30% or more. It has also been shown to decrease returns and improve customer satisfaction. And if you have a YouTube channel and embed your videos in your website, your site will show up higher in search results than ones that don’t.

How can video influence your client or customer?

There are three basic themes particularly well suited for online video, and they have a specific order in a sales funnel:

  1. Who Are We? The Profile Video (60 seconds or less): This video gives an overview and establishes the identity of the company. The best profile videos give a prospect an idea of what it might feel like to work with you. It’s not about image – it’s more like culture and your WHY (and why a customer will love you for it).  Continue reading “3 Online Video Themes for Your Sales Funnel”

Monica Spilman, 270net Technologies, is a presenter at the 6th annual New Media & Technology Conference (Fred NMT 2014)

With the demanding, often 24/7 agenda involved in running a business, it’s hard to keep up with the latest, greatest marketing techniques. I’m sure with enough time and budget we’d all love our businesses to be absolutely cutting edge in every way, but the reality is that you have to pick and choose where to invest those resources to ensure that you get the most bang for your buck.

Google is catching on to this conundrum and doing an absolutely fantastic job stepping up to the plate! Google+ Local is revolutionary. It’s like Google took all of the good ideas of the last 10 years, rolled them into a nice neat package, and made it relatively easy to get on board. Here’s the Who, What, How Breakdown.

WHO: Local, Motivated Consumers

According to a recent report by MDG Advertising, “Fifty-nine percent of consumers use Google every month to find a reputable, local business.” Of course, as a small business owner, you want to be the “reputable, local business” they find. MDG goes on to state,“Fifty percent of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.” This speaks to more than just Google searches, but it illustrates a key point: Not only are these searchers local, but they are ready to buy. What more could you ask for, Small Business Owner? Continue reading “Google+ Local: Put Your Business on the Map”