Monica Spilman, 270net Technologies, is a presenter at the 6th annual New Media & Technology Conference (Fred NMT 2014)

With the demanding, often 24/7 agenda involved in running a business, it’s hard to keep up with the latest, greatest marketing techniques. I’m sure with enough time and budget we’d all love our businesses to be absolutely cutting edge in every way, but the reality is that you have to pick and choose where to invest those resources to ensure that you get the most bang for your buck.

Google is catching on to this conundrum and doing an absolutely fantastic job stepping up to the plate! Google+ Local is revolutionary. It’s like Google took all of the good ideas of the last 10 years, rolled them into a nice neat package, and made it relatively easy to get on board. Here’s the Who, What, How Breakdown.

WHO: Local, Motivated Consumers

According to a recent report by MDG Advertising, “Fifty-nine percent of consumers use Google every month to find a reputable, local business.” Of course, as a small business owner, you want to be the “reputable, local business” they find. MDG goes on to state,“Fifty percent of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.” This speaks to more than just Google searches, but it illustrates a key point: Not only are these searchers local, but they are ready to buy. What more could you ask for, Small Business Owner? Continue reading “Google+ Local: Put Your Business on the Map”