With the demanding, often 24/7 agenda involved in running a business, it’s hard to keep up with the latest, greatest marketing techniques. I’m sure with enough time and budget we’d all love our businesses to be absolutely cutting edge in every way, but the reality is that you have to pick and choose where to invest those resources to ensure that you get the most bang for your buck.
Google is catching on to this conundrum and doing an absolutely fantastic job stepping up to the plate! Google+ Local is revolutionary. It’s like Google took all of the good ideas of the last 10 years, rolled them into a nice neat package, and made it relatively easy to get on board. Here’s the Who, What, How Breakdown.
WHO: Local, Motivated Consumers
According to a recent report by MDG Advertising, “Fifty-nine percent of consumers use Google every month to find a reputable, local business.” Of course, as a small business owner, you want to be the “reputable, local business” they find. MDG goes on to state,“Fifty percent of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase.” This speaks to more than just Google searches, but it illustrates a key point: Not only are these searchers local, but they are ready to buy. What more could you ask for, Small Business Owner?
WHAT: Google+ Local
Google+ Local is a hybrid platform that allows verified business owners to merge existing Google Places, Google+ Business Pages, reviews, photos, YouTube channels, and much more into one convenient location that can be found through Google Search, Google Maps, or Google+. The benefits include consistent branding across the web, better and more real estate on the search engine results page, better rankings on map searches, and the credibility established by user reviews.
HOW: Fred NMT 2014
This year at Fred NMT 2014, I am teaching a workshop on establishing your Google+ Local presence, including merging any existing accounts and/or creating a G+ Local account from the beginning. While the process can be a bit tricky depending on what you already have in place and what sort of access you have to the different account, we will work through it together and get the bulk of the heavy lifting done right there in our workshop. I’ll also give you a few best practices and guidelines to follow to achieve the best results with the least ongoing upkeep.
I look forward to seeing you at Fred NMT and helping you achieve maximum exposure for your business!
Editor’s Note: Fred NMT will be held at Mount St. Mary’s University, Frederick on Thursday, February 13, 2014 from 8:00 a.m. to 3:00 p.m. Click here to learn more about Monica’s presentation on Google+ Local and how it can help your business excel.