It’s the new year and we’re all making resolutions for our personal and business lives. One idea I’d like to introduce during this time of reflection and change is the concept of a Digital Detox for your business. I’m not talking about shutting down all social media accounts or throwing your computers away. Instead, it’s time to really examine your current online marketing situation and make decisions on how best to move forward.
If you’ve been using social media as part of your marketing plan over the past few years, you may find that you’re not getting the same results you were when you started those accounts. You may also find that you opened more and more social media accounts over the years, and now don’t have the time to spend managing all of them. During my talk at this year’s Frederick New Media and Tech Conference, I’ll discuss how to evaluate what you’re doing now and how to move forward with the best mix of tools to deliver your message to your audience.
Additionally, I’ll explain the basics of how to evaluate the tools and strategies that work best for your business and your goals. Just because Mashable declares a social tool as the new, “it” thing, doesn’t mean it’s the right tool for your business. Every business has a different set of tools based on goals, target audience, and type of business.
We’ll also examine how to avoid “shiny object syndrome.” As new tools are introduced, you’ll be equipped to know which ones to adopt, which to monitor, and which to ignore.
In addition to the social media tools you currently use, we’ll discuss how to refocus on your “home base” — your blog, your website, and email marketing. With all the hype around social media, many companies put 100% of their focus into their social accounts. However, it’s time to go back and get your website and email newsletter in shape again. The ever-changing landscape and algorithms used by these social sites make “owning” the relationship with your community even more important.
Join me at FredNMT to learn how to make social media work for you more effectively in 2014 and free up some time to work on those New Year resolutions.
Editor’s Note: Fred NMT will be held at Mount St. Mary’s University, Frederick on Thursday, February 13, 2014 from 8:00 a.m. to 3:00 p.m. Click here to learn more about Beth’s presentation about how to detox from digital distractions.